Being a good copywriter involves having a good diction, persuading the client, perfect spelling and grammar, yes, but it’s not all you should know. If this is your profession, you sure want to be the best and stand out over others. There are certain types of methods to optimize much more than the usual of the writings, and certainly, to obtain better results.
To achieve this, not only write, but clearly, concisely and accurately express your thoughts. To help you with this, in this article you will have the 10 tips that every copywriter should know. Let the game begin!
Analyze your audience
If you have in mind to launch a new product through a campaign in blogs, or publications, you must take into account towards which audience or audience is directed. The fact that your product is the best, does not mean that it will sell by itself; first, experiment with using “sweet” or “rude” words, depending on what you want to get.
The human mind is easy to manipulate, and words have great force, so the laws are written, don’t you think? Once you have determined how to attack and to whom you are posting these attacks, a strategy of small clears and forceful paragraphs begins.
Apply professionalism and creativity to your texts
Maintain a level of mixed writing, which allows to know that you have a great handling of the subject; this will give much to think positively on the perspective of your readers. However, at one point in your work, you must leave behind all professionalism or technisism to enter the section of creativity.
What has made the media successful since its inception? Of course, this is the sensationalism and the prominence that they use to broadcast a message. Make yourself feel to the marrow of every audience by using extravagant words and even a personal touch that sets you apart from the rest of the “dry” copywriter
Highlight in bold font the relevant of your text
This rule is basic, and consists in highlighting in bold what matters in full view of the text; how to do it?, well its easy, a very efficient technique is to read two or three times quickly the text, once it is finalized. The words that make the most resonance in your brain as soon as you make that reading are the ones you should be highlighted.
They are usually verbs that describe an important fact in the context of news, publicity or history. So you should not have 30 highlighted words, when really important, is summed up in 6 letters or less.
Use just enough keywords
You should not overload your text with keywords, as this would stun the user and also denote a total despair when wanting to promote your product. Who trusts someone in despair? The answer is this: nobody. If your text instead has the moderate use of the keyword, without repetitions or ambiguities, the public will fall before your feet.
Transmit confidence with each written word
The words are in part the transmission of the soul to the outside world; great writers have been able to finish or start wars through a letter. Your duty is to transmit confidence to your audience, so that the product appears to be the most outstanding, perfect unique and particular market.
This is applicable to every field of copywriting, so the product example can be replaced by anything you want to make known. The right words in the right context are your gold tool.
Improvise in every text you can
Improvisation is the most reliable skill of a copywriter has in his power, and if you learn how to use it you already have more than half the land won. If a text is missing something, this “spicy“, it is time to use it.
You can compare different ideas, make use of paraphrasing, or above all, tell your readers personal experiences with a very convincing tone. When it comes to winning the public, this will be great, you will see!
Do not use colors in the texts
The text of a good blog or web with copywriter’s content, in addition to the raw file, should only have two colors: black and white. It’s that simple; if a carnivalesque paragraph is presented to a reader, the confusion will distract you from what you really mean. The simple often generates great results.
Never post news without a reliable source
The news or work of journalism in the world of copywriting, and in general, in the media has a particularity in contrast to the creative texts. This is undoubtedly the use of a source that supports all your work, since this will know that you really have information that is true, real and without any fallacy.
Some of the most outstanding copywriters usually offer up to 3 sources regarding to the content they have published, which has a positive impact on one of the points touched upon: the transmission of trust.
Research the topic before you start writing
When people start reading your work, and they know the subject more than you do, things are already starting to go wrong. Research at least 5 sources on the subject you are going to create, do not start launching baseless claims, and remember this: “Knowledge is Power“, and this, my friend, applies in copywriting.
At this point, if you must be totally drenched in the subject to be written; be a professional, a star of the subject, demonstrates your superiority and achieve to transmit that knowledge in the text.
Uses a consistent level of literature for the general public
If your audience is general, varied, without any specific profile, then you should address to them in the same attitude. Be an assertive editor, don`t use the technisism over your convincing capacity; this point is closely linked to the use of trust and creativity.
You must make everything you write at the level of average understanding, remember that many times your work will be read by elders, children, youth, adults and with a great diversity of gender.