The title of a document or any text in general represents a clear idea of what is going to be expressed in the content. Although you may not believe it, many readers do not follow the saying “Do not judge a book by its cover“, and this is partly what a copywriter must achieve, grabbing attention from the start. To do this you must use these golden rules.
The title generates an impact to the reader, clearly learns these rules and you will be the king of the game. Pay close attention!